In 1975, advertising executive Gary Dahl was listening to his friends complain about their pets,
specifically the headaches of feeding, walking, bathing, and grooming them. Suddenly, a silly idea popped into Gary’s head: Wouldn’t rocks make the perfect pet? After all, they require no care, don’t get sick, and never disobey.
Gary went home and developed his idea, drafting an instruction manual for a pet rock. The manual contained several commands
that could be taught to a pet rock. “Sit” and “stay” were easy to accomplish. “Roll over” required some help from the trainer. “Come” and “shake hands” were nearly impossible to teach, but “attack” was very simple (again, with some help from the trainer).
His instruction manual complete, Gary invested in some gray stones from a builder’s supply store, nestled each Pet Rock
in a cardboard box complete with breathing holes and straw bedding, and offered them for sale for $3.95. And did they ever sell! During a six month period, Pet Rocks made Gary Dahl a millionaire.
The Pet Rock fad may seem ridiculous today, but not when you consider that internet consumers have spent billions on
virtual goods. (These are things that don’t actually exist, like shoes for your avatar on Second Life.)
Truth is people have been willing to spend their money, their time, their affections, and their lives for empty things
almost since the beginning of time.
In Isaiah, God confronted His people about this very thing:
Why do you spend your money for that which is not bread, and your labor for that which does not satisfy? Listen diligently to me, and eat what is
good, and delight yourselves in rich food. Incline your ear, and come to me; hear, that your soul may live; and I will make with you an everlasting covenant, my steadfast, sure love for David.
Consider where you spend your time and your money. Think about what you have focused your attention upon and what matters
most to you.
Does what you’re living for really have an eternal value?
The Lord is waiting to satisfy the deepest hungers of our hearts as we turn to Him!
Have a great day and keep moving forward!
Posted on 01/01/2014
by Dr. Stephen Rummage filed under